U2 VIP Tour Books
When U2 tour, attendees who purchase the VIP tickets have been getting a gift since the Vertigo tour. In most cases those gifts have been merchandise type offerings, including blankets, luggage tags, and other like items.
In 2015, a book was put together as a VIP gift for the first time ever, an idea revisited in 2017 and 2018 for gifts. And in 2019, in Japan, where there were no VIP seats, everyone in the higher price tickets got a special collection of guitar picks.