“Let Your Love Be Known” for World Central Kitchen Fundraiser

Original Story by Aaron J. Sams (2020-05-01)

“Let Your Love Be Known,” the song that Bono wrote, and shared online on March 17 is making yet another appearance. This time as part of a Salesforce commercial. The song appearing in the commercial is the version done by will.i.am and featuring Jennifer Hudson. The 30 second commercial asks for people to contribute $10 to the World Central Kitchen to provide families in need, and Salesforce will match donations up to $250,000 (USD) up until June 1.

There are two versions of the commercial that we are aware of – a 0:15 version and a 1:00 version. Both have been shared via the Salesforce Facebook account and can be seen below. We are told that these are also appearing on US cable news networks. (Thanks Lance for the heads up on the television appearances!)

VIDEO: From Facebook 0:15 Version

The campaign has raised $43,900 so far. The fundraiser page on the World Central Kitchen site has further information:

We’re all navigating through this new reality together, and now, more than ever, it’s important to have each other’s backs. Salesforce is committed to helping families, small businesses and many others affected by COVID-19. With programs like the Leading Through Change series and Salesforce Care, Salesforce has been able to stay connected to our customers, employees, partners, and extended communities. We’re innovating every day to answer your questions and guide best practices during this unprecedented time.

VIDEO: From Facebook 1:00 Version

Through June 1, Salesforce will match up to a total of $250,000 (US carriers only. Msg & data rates may apply). If you are in a position to give, please consider donating through this page or (if you are in the USA) by texting MEALS to 80100 to donate $10 to World Central Kitchen.

The World Central Kitchen (WCK) is a not-for-profit which provides meals in the wake of natural disasters. The organization was founded in 2010 following the devestating earthquake in Haiti by celebrity chef José Andrés. They have been contributing meals for people in the wake of hurricanes, volcanic eruptions, and those affected by fire. The organization works both within the United States and internationally. The phone number to donate is a USA phone number and will only work for USA phone carriers, but others can donate online.

The song by Bono has appeared a number of times since it first appeared on March 17:

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