POP Tour Programme Wins ICAD Award
Gold was a scarce commodity at the 1998 ICADS – the annual best of Irish advertising and design awards organised by the Institute of Creative Advertising & Design. Only two of the 100 nominated entries across a wide range of advertising and creative work warranted the sought-after gold status, proof positive that when creatives judge their own work, high standards are rigourously applied.
The Gold Awards went to McConnells Advertising and DesignWorks for a radio script (Radio- Up to 30 secs. category) and a poster (Advertising Print Crafts Category) respectively. McConnells Gold Bell was for a Jacobs Fig Roll – Dustin Solo radio commercial, while DesignWorks scored for an Abbey Theatre poster for “The Wake”.
Nine Silver Bells were awarded and here again McConnells were to the fore with a Telecom Internet colour press ad featuring John Rocha taking Silver. The photographer on the ad, Trevor Hart, also won a Silver Bell.
Two Silver Bells went to Des O’Meara & Partnership for a B/W press magazine ad for Insectazap – “Fly” and a 98FM radio commercial – “Response”.
Imagenow (Identity Programme for Irish Design Institute); Creative Inputs (corporate brochure for ESB Environmental Review) and Averill Brophy (Pop Tour Programme) carried off Silver Bells for design.
In the Interactive Media category, X Communications won a Silver Bell for The Chogonka Scroll.