U2 finally launch their own official web site
RPM Magazine (2000-07-31)
Currently in the studio putting the final touches on their much-anticipated new album, U2 announced an alliance with World Online that has resulted in www.U2.com, the band’s first official website. Fans can go to the site and see live images of the band in studio, working out the final kinks of the new album, which is expected sometime this fall. Since going up live, the site has attracted more than 3.2 million page requests, representing over 500,000
visits to the site every day.
The current site, which is actually a precursor to the official site, will track the developments of the new album, and includes live 24-hours-a-day video images from the band’s Dublin studios. Visitors to the site will be able to explore the studio online via a 360-degree revolving web-cam. They will also be able to receive e-mailed updates with band news.
The final official U2 site will be completed by September, and will include a host of impressive new web features, highlighting the past, present and future of the band. With the exception of a temporary touring site set up during the PopMart world tour, this is the first time the group has developed their own official internet presence. According to The Edge, “Up until now we’ve felt that there was so much high quality U2 information on sites run by fans that we shouldn’t add to it unless we could do something significantly different But now, with technological advancements, we’re in a position to offer something unique.” U2 manager Paul McGuinness added, “We waited a long time before committing to an official U2 website but the time is right and this is going to be great.”
Finally, World Online’s Tom Bennett noted, “World Online sees this as a unique opportunity to partner with U2, one of music’s all-time most compelling and cutting-edge bands, to produce a state-of-the-art website. It will enable U2 fans worldwide to become part of a community which actively seeks to provide a unique and rewarding experience with material new and old that has never been seen anywhere else in the world. We intend to make this site the measuring stick for all other artist related sites.”