U2 ‘Invisible’ by Mark Romanek

promonews.tv by David Knight (2014-02-12)

With the new U2 song Invisible being available for free on Sunday February 2nd to benefit [RED] – and receiving over 3 million downloads globally raising more than $3 million in donations from Bank of America – a 60 second clip of the video appeared in an ad break during Sunday’s Superbowl.

Now the video has been released in full today. Directed by Mark Romanek, it’s a performance video but it’s also technically groundbreaking, thanks to the ingenuity of British creative studio Marshmallow Laser Feast (or MLF), who designed a real-time visual system that captured and analysed U2’s movements as they performed on a stage, allowing the band to generate visuals interactively on a giant LED screen behind them.

MLF – Memo Akten, Robin McNicholas, Barney Steel – worked with Juliette Larthe and Mark Logue of PRETTYBIRD to realise their concept, which was to create an interactive 3D lighting and video architecture that directly translated the band and audience’s movement into striking video and lighting output. Then the video was directed by Mark Romanek – utilising world class LD Patrick Dierson – and shot over three days in a hangar in Santa Monica with 1,000 extras.

“Cameras track the movement of the band and audience and feed that information into the Punkalator, an application developed specifically for this project by MLF,” explains MLF director Robin McNicholas. “This then interfaces with a Green Hippo Media Server and works in sync with Protools and a GrandMA lighting console.”

Director: Mark Romanek
Concept: Marshmallow Laser Feast
Lighting: Marshmallow Laser Feast
Production Company: Anonymous Content
Production Company: Prettybird
Producer: Aris MacGarry
Producer: Juliette Larthe
Director of Photography: Philippe Le Sourd
1st AD: David Dean
Gaffer: Bill Silic
Grip: Johnny London, Jr.
Producer: Antony Randall
Marshmallow Laser Feast AKA Barney Steel, Memo Akten, Robin McNicholas
Producer & Exec Producer: Juliette Larthe
Exec Producer: Derek Richmond
Head of Production: Margo Mars
Line Producer: Mark Logue
Production Assistant: Ciara Mc Gowan
Production Co-ordinator: Lana Salfiti
Software Developer: Marek Bereza
Animator: James Francis
Animator: James Medcraft
Animator: Ersin Han Ersin
Animator: Chris Thompson
Animator: Cai Mathews
Content Editor: Mike Harrison
Pre-Vis Artist: Young Eun Kim
Media Server Consultant: John Montague
Lighting ConsultantJonny Milmer
MA programming WYSIWYG: Adam Power
MA programmerPatrick Dierson
Media server programmerLoren Barton
EditorGeoff Hounsell
Editing CompanyArcade Edit

< Next News Entry | Previous News Entry >

u2songs.com was formerly known as u2wanderer.org. Follow us on Twitter | Facebook