"Ordinary Love" (Lyric Video) [03:38]
Links to Video
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Video Information
This is the lyric video for the song. The video first premiered on u2.com on November 21, 2013. It was exclusive for 24 hours, and then was also released on the U2Vevo account on YouTube.
The video was filmed at The Invisible Dog, an art studio in Brooklyn, NY, as well as the surrounding areas. The video features the hand written lyrics to the song, appearing, then fading away, created by Irish illustrator Oliver Jeffers, and animated by Mac Premo. The video opens with shots of buildings, sidewalks and walls before switching to interior shots from The Invisible Dog, including an elevator painted with passages from Dante. We see a close up of the lyrics being hand written with a fountain pen, on paper, before the writer switches to pencil and continues off of the paper. The lyrics continue, in chalk, in ink on skin. charcoal on marble, and paint on the walls, and even outside in a nearby park, and the outside of the building. We also see the creation of a portrait of Nelson Mandela on the roof, the same picture which was used on the cover of the single.
The video was originally conceived as a CGI project, but Premo shares, “Although we first aimed to create a CGI music video the conversation kept steering back to doing it all in-camera.” Jeffers adds, “We finally made the decision to go in that direction and changed the shoot schedule accordingly to accommodate, but in doing so we discovered the joy of finding so many animated solutions in-camera.” Premo shares, “I think the process led to us exploring many more options at the location, we treated the job like an artistic commission instead of relying on storyboards. We just went for it – which was ultimately freeing for both of us artistically.”
The Mandela image was a late addition to the video, “The band wanted to refer to Mandela directly because the song is obviously dedicated to him, we had to think quickly to come up with the concept you see in the video. A lot of the fine art work I do is portraiture, so I painted Mandela very quickly to include it,” Jeffers shares. “We got up at the crack of dawn and photographed the painting at various stages of completion to fit it into the structure of the piece.”
A second version of the video would be released with an alternate music track, this second version features footage of U2 at The Invisible Dog as well as using footage from this initial video.
To date this video for “Ordinary Love” has not been released on any commercial home video release by the band.
Video Shooting Locations
Additional Screen Captures
Video Credits
Directed by Mac Premo & Oliver Jeffers
Production Company: SO Projects Inc.
Produced by: Suzanne Mulholland, Mac Premo & Oliver Jeffers
Edited by: Ann Lupo
Typography by: Oliver Jeffers
Colourist / 2nd camera: Oliver Jeremov
Production assistants: Doreen Maddox, Katie Mulholland & Connie Bree
Filmed at: The Invisible Dog, Brooklyn
Creative Consultants: Studio AKA and MAD